Top business tips from a cat #InternationalCatDay

It’s #internationalcatday! I don’t usually need an excuse to post cat photos, but I thought, can cats help your business? So here are three cat traits to help your business:


Cats are agile! Adopting an agile business model allows you to adapt to changing market pressures and take advantage of emerging trends. How many brands are regretting not doubling down on Facebook and GoogleAds during the honeymoon period a few years ago?  

Be Vocal 

Our next tip is to be vocal! If you own a cat, you will know when they want something from you (usually around breakfast time!). Document what you are doing day-to-day! In a competitive environment, it’s hard to convey your unique offering to the world. By documenting and simply shouting about the great work you are doing then perhaps you might bag your next client. 


Curiosity killed the… no! Contrary to the famous saying, staying curious and trying new things can help your business grow. Research, test, research, and test some more. Wondered about starting a Youtube channel? Research key topics to suit your business, find out what works for others, and post them! Test what resonates with your audience and stay consistent!

Bonus Cat Tip: Leap of faith!

There’s nothing I find more entertaining than my cat Lucy, eyes focussed, coiled and ready to spring from the cabinet to the sofa (a solid 1.2m). You have to believe in yourself and your business! You’ve been honing your craft for years, and when you see an opportunity sometimes you have to take a leap of faith and go for it! 

I’d love to hear what your top business tips are and what you have learned from your environment (animal or not!). Let me know what you think.

Published by Darren Hill

I'm passionate about creating content that helps to tell your brand story to meet your marketing needs. I help to identify your objectives, goals, target personas and work collaboratively to build a content marketing strategy to achieve the best outcomes for your business. I'm also the chief storyteller at the largest cancer support charity in the north-east of Scotland, Orkney and Shetland, CLAN Cancer Support. We help people live with and beyond their or their loved one's cancer diagnosis and improve the quality of life for all those who turn to us for support. CLAN is a shining light of hope for people, and their families, affected by cancer. Over 35 years CLAN’s services have grown significantly to address the psychological and social impact of cancer, including counselling, emotional and wellbeing services aim at reducing stress and pain, across all of north-east Scotland, Moray, Orkney and Shetland. CLAN supports over 2,500 people every year across 13 community locations. With over 20,000 people living with cancer across the region, CLAN’s support services are more vital than ever. I specialise in: - Content writing - Photography - Videography - Blog posts - Podcasting - PR Let's connect if you want to talk about marketing, photography, videography or cats 🐈

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